It is no more news that we are in a digital age, and every single industry engages the power of digital tools to make things better and stay ahead of the game; for small and medium-sized enterprises (SMEs), the story is the same. However, there will always be traditional business people who will not quickly and eagerly embrace the new trend, and while this is not a crime, the ripple effects of their rigidity on their businesses are primarily negative – while they are still thinking things through, others have gone ahead of them.
This reading will expose you to how vital e-commerce is to your business and the step-by-step process to making the best use of this powerful tool to drive more sales and bigger profits.
An ecommerce store is simply an online platform where you can sell your products – call it an online marketplace. With it, you can maintain your physical store and still have an extension of your business online. Some platforms that provide you with this awesomeness include Shopify, Amazon, Aliexpress, Jumia, Konga, SalesUnbox, and others. So, let’s not waste your time; how do you find your way around e-commerce? Let’s dive in!
Step 1:
Set Up Your E-Commerce Website
Establishing your online presence is the first step in enhancing your business through e-commerce. There are many options available, but we recommend Salesunbox as we offer a professional, done-for-you e-commerce website builder, which is free for the first month and also comes with affordable subscription plans, other valuable perks, 24-hour technical support, plus an online community where other store owners gather to share helpful business ideas and support. With all these, you can start a stunning online store without spending a dime.
Step 2:
Add Your Products
The next step is for you to add your products, and while you are at this, there are a few things you must take note of. First, you must ensure that you use clear and sharp images of your products; poor images will discredit your brand. You must also ensure that you add a simple, straightforward, and catchy description to each of your products to give your customers more information.
Step 3:
Add Price
What’s the point when your clients see good pictures and nice descriptions and cannot make a buying decision because of price absence? You must ensure that the price is attached to every product you add. With SalesUnbox, it’s even easier for you to run discount sales, as we have a unique feature that allows you to add discounts to your prices – if you want!
Step 4:
Generate Invoices
You must generate and make invoices accessible to your customers when they decide to buy; this greatly benefits you and your customers. This is another uncommon feature that SalesUnbox offers you. You get to keep track of what you sell and set records straight. Remember, records don’t lie!
Step 5:
Record Expenses and Monitor Finances
Keeping track of your expenses and finances is crucial for maintaining a healthy cash flow and making informed business decisions. SalesuUnbox’s expense recording feature allows you to track all business expenses, from inventory purchases to marketing costs. This helps you stay organized and monitor your spending.
Step 6:
Leverage Business Analytics
Data-driven decision-making is vital for optimizing your business operations and driving growth. Salesunbox provides comprehensive business analytics covering operations, products, and revenue. Use these tools to monitor key performance indicators (KPIs) and track your progress.
Enhancing your business through e-commerce is a powerful way to expand your reach, increase sales, and build lasting customer relationships. With Salesunbox, SMEs can access a comprehensive toolkit that simplifies setting up and managing an online store. From creating a free e-commerce website to leveraging business analytics and running effective marketing campaigns, SalesUnbox has everything you need to succeed in the digital marketplace.
Ready to take your business to the next level? Sign up for Salesunbox today and unlock the full potential of e-commerce for your SME.
For more information and to get started, visit Salesunbox.
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